The Don’t Ask — Tell! Approach to Fundraising

To defray some of the costs for acknowledgement mailings, you might want to consider the following:

1. Insert a reply envelope (without a gift request);

2. Include a reply card for people who wish to receive additional information about a particular project or program emphasis you have;

3. Remind members or donors about the benefits of wills, bequests and year-end gifts. All of these ways are unobtrusive - and effective.