The Don’t Ask — Tell! Approach to Fundraising

Yet another example of a “non-ask” communications strategy is to engage the media - through tools such as press releases and radio public service announcements. These can be particularly effective when integrated with a traditional prospecting appeal. The executive director (or designated spokesperson) can use the media tools to help the general public understand a particular organizational need and how it impacts the surrounding community. Such a move not only adds emphasis and credibility to the mailing, it also builds a stronger bond between the nonprofit and its key constituents.