Easier Said Than Done: Face Hard Times Without Fear

When it comes to the economy, your messaging probably falls into one of these categories:

• Because of the economy, the need for our services is extra high.

• Because of the economy, giving to our organization is down.

• Both of the above.

• None of the above (i.e., our nonprofit is based on planet Neptune).

Tell the truth about the facts you face. Openly share any hope those facts make you feel. This is yet another way fundraising is so much cooler than advertising: Truth works. You don’t have to build a false edifice of brand and hide behind it like a frightened rabbit. In fact, if you do, people see through it and respond less. The best approach always is to be real.