Easier Said Than Done: Face Hard Times Without Fear

It’s easy for me to tell you not to be afraid. But you have to navigate through this craziness. So let me give you a few more pointers that can help you keep your courage up in hard times.

Don’t cut donor acquisition
Cutting acquisition is tempting. It’s the most costly fundraising activity and the one least likely to produce immediate positive net revenue. When cash flow gets tight, your money people might zero in on acquisition.