Easier Said Than Done: Face Hard Times Without Fear

That’s nonsense. Can not mentioning the elephant in the room lull people into forgetting it’s there? Donors aren’t dummies; they live in the same world we live in.

Being relevant is one of the most effective “tactics” you can practice in fundraising. Pretending the biggest economic crisis in recent memory isn’t happening is a stunning exercise in being irrelevant. You might as well show your return address as 1 Fluffy Dreams Lane, Cloud-Cuckoo Land.