The Evolution of Multichannel Fundraising

The concept of multichannel fundraising isn’t new, but it has certainly evolved to new levels of relevance as the result of the recent advances in and proliferation of mobile and social media. Traditionally, multichannel refers to "offline" as well as "digital" channels. However, the evolution of digital tools and social media has not only redefined the role of these channels, but also the way people seamlessly and instantaneously move between channels. The three phases outlined below highlight the evolution of multichannel fundraising.