The Evolution of Multichannel Fundraising

After the donation, the friend shares the fact that she donated on Twitter right from the donation confirmation page. Another friend sees the tweet, and the cycle continues.

On the receiving end, the participant opens his fundraising app on his iPhone at a restaurant that evening to check his fundraising total and post the total on Facebook right from within the mobile fundraising app. A friend working at home on his laptop sees the post and clicks through to the online fundraising page to make a donation.