The Evolution of Multichannel Fundraising

Phase 3 is driven by how people use technology in the post-PC era. The question becomes how to enable this sort of scenario at your organization. A great start is to ensure that you are putting the building blocks for phase 3 multichannel fundraising in place:

• mobile Web-optimized Web and donation pages
• enabling single sign-on for areas of your site, event registrations, etc.
• Social-media sharing (with Facebook Connect, Like, Google +1, AddThis, etc.)

These building blocks aren’t gated by significant investment, but there is a learning curve that starts with asking the right questions about how to integrate these building blocks as you meet with your vendors, webmaster or internal IT staff. As you get these phase 3 building blocks in place, human behavior will take care of the rest.