The Evolution of Multichannel Fundraising

It’s not a surprise really, as units of smartphones shipped outpace the total number of PCs sold. In addition, tablet devices such as the iPad, Kindle and others have created a category that didn’t exist two years ago. These devices are changing how we consume media, check e-mail and interact with friends. With upward of 10 percent (and growing rapidly) of donation pages being visited via mobile/tablet devices, it’s an area that is quickly becoming highly relevant in the world of fundraising.