The Evolution of Multichannel Fundraising

Now it’s time to tell friends, so the participant sends out an e-mail with a link to his or her online fundraising page, which can also be posted on Facebook. His or her friend receives the e-mail on her smartphone while riding home on the bus; she opens the link and then visits the mobile Web version of the fundraising page. She clicks the donate button and sponsors using PayPal mobile express checkout. It takes just a few clicks and less than a minute to make the donation.