The Fine Art of Fundraising

“[And] customer service is paramount for us; if donors have a bad customer-service experience, we face an uphill battle to renew,” she adds.

Lincoln Center’s development strategies cut a wide swath, since the broadness of its programming leaves it without a “typical” donor.

“Our donor profile for the 400 programs we present each year runs the gamut,” Podell says. “Aggressive audience-development initiatives designed to reach the boroughs and beyond are beginning to bring [in] newcomers.”