From Snoring to Soaring
The fine art of producing a relevant, moving and — most importantly — interesting newsletter.
Most nonprofit newsletters are boring. I subscribe to about 20 of them, and only one or two are interesting enough to regularly skim. Most are full of cookie-cutter human-interest stories that elicit little more than a yawn.
This got me thinking, is this sample representative? If so, yikes!
Newsletters are an important way that we cultivate relationships with donors. If we’re generally dull and needy in those communications, our audience will lose interest. And that ultimately spells financial heartbreak for us.
- Companies:
- Heifer International
- Places:
- Hollywood
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