From Snoring to Soaring

Katya: Why are there no stories, or only milquetoast stories, in so many newsletters? What gives?
Kivi: Two reasons, I think. First, people are afraid that they can’t pull it off. When you say “storytelling,” most people envision either someone like Mark Twain or Toni Morrison or a wild-haired grandpa on a stage at some mountain storytelling festival spinning some yarn — someone with way more creative juices flowing. Or they simply don’t think they are good writers, and the thought of writing something that qualifies as a “story” is just too daunting. It doesn’t have to be that way. Nonprofits have tons of great stories. Finding material … is never a problem.