From Snoring to Soaring
The fine art of producing a relevant, moving and — most importantly — interesting newsletter.
Katya: So fix this problem for us!
Kivi: You just need to learn some basic storytelling patterns. In the book “Made to Stick,” which I highly recommend, Chip and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. All three have very basic elements, and once you know what to listen for, you’ll start hearing bits and pieces of these stories all around you, every day. At that point, you simply have to ask a few questions to fill in the gaps and you’ve got great stories for your newsletters and other donor communications.
- Companies:
- Heifer International
- Places:
- Hollywood
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