The fine art of producing a relevant, moving and — most importantly

By Katya Andresen

Katya: Who’s the underdog? The nonprofit?
Kivi: No! Many nonprofits throw themselves into the middle of the story, but that’s not where they really belong. The nonprofit doesn’t come in until Act 3 and then just as a supporting actor in helping the main character overcome the obstacles. Many nonprofits want to make the story all about them or their staff, but with a few exceptions, the main character really needs to be a client, volunteer, donor or someone else involved in or affected by your work. You want the reader to relate to the story, and that’s easier to do if it is about someone who is not on your staff.