From Snoring to Soaring
The fine art of producing a relevant, moving and — most importantly — interesting newsletter.
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Katya: And last, the connection plot?
Kivi: This one is a little harder to pull off without sounding sappy or forced, but once again, with the right elements, it’s easy. These are the bridging-the-gap stories and “big meaning in small events” stories. Start with a small, specific situation or event, and then look for the larger connection to the greater human experience. These stories usually have a little surprise or epiphany in them that really drives the point home. You’ll see connections between the people in the stories and also between the storyteller and the reader. Interplast’s blog (www.interplast.org/action/blog.html) has some great connection stories about the doctors who are correcting birth defects in developing nations. FS
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- Companies:
- Heifer International
- Places:
- Hollywood
Katya Andresen
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