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Geoff Handy
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Sure, raising money online is a bit more complicated than renting a mailing list and testing various packages on the names to see what works and what doesn’t. For starters, in the spam-challenged online world, you need donors’ permission to continue communicating with them. And to be sure, your organization can raise serious cash online without sending a single e-mail, particularly during December when many donors seek you out. Heck, you can even raise a few dollars (but only a few) on Facebook these days.
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- People:
- Geoff Handy
- Michael Stein
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- Seattle
Geoff Handy
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