The Five Basic Steps to Acquiring Donors Online

The second critical element to maximize conversion is compelling content. Tell your story, and make it easy for the prospective donor to do whatever action you’d like her to do, whether that is taking some action online, making a gift or something else.

Step 4

Get permission to stay in touch
Once you’ve driven a prospective donor to your site and persuaded her to take whatever action you’ve asked her to take, your next step is getting her permission to hear from you in the future.