The Five Basic Steps to Acquiring Donors Online

The e-mail opt-in check box should be ubiquitous across your Web site, and it should entice the prospective donor with a clear and compelling value proposition: “Sign up to receive action alerts, tips and news you can use” or “Yes! I want to keep helping people with 
disabilities.” Some organizations offer premiums in return for signing up; if you try this idea, choose a premium that is somehow related to your mission.