The Five Basic Steps to Acquiring Donors Online

But eliminate all the jargon and the steady 
stream of innovative ideas, and you’ll find that acquiring donors online boils down to five key steps.

Step 1

Secure the technology
There’s little point in acquiring donors online unless you have the tools to build enduring relationships with them. Fortunately, 
several companies provide the tools you need to send e-mails, 
create donation forms, manage Web sites and host events (among other things). Linking these 
functions is a central database that captures every action your 
members take online with you.