The Five Basic Steps to Acquiring Donors Online

Why is such software critical? It enables you to build relationships with your supporters online in a way that maximizes their lifetime values — by delivering timely, 
relevant e-mails that are likely to be of most interest to your supporters and persuade them to respond. If you’re a national group that lobbies at the state level, for example, you can e-mail everyone in a particular state to call their legislators about an important bill. If you know that one of your donors has made several gifts over the past two years on a specific issue, you can try to convert her into a monthly supporter around that same issue. By basing your e-mails, including appeals, on past actions a supporter has taken, you’ll stay 
relevant to her and boost your donation income.