The Five Basic Steps to Acquiring Donors Online

If your organization hasn’t yet solved the tech puzzle, read technology writer and nonprofit Internet strategist Michael Stein’s excellent primer on choosing software at Idealware.org.

Step 2
Drive prospective donors to your Web pages
After you’ve invested in the right software, you can begin the work of acquisition. Every nonprofit can graph a unique pie chart showing the various sources of donors acquired via the Internet — not to 
mention donors who contribute online but who were first acquired via offline channels such as events and direct mail. Here’s a rundown of the most common online sources and key tips to maximize them: