The Five Basic Steps to Acquiring Donors Online

* Organic Web site traffic. Many people visit your Web site after Google searches, via links on third-party Web sites, or simply by typing in your Web address. To capture the most search visitors, search engine optimization is the best place to start. SEO involves tweaking your Web site and taking other steps to ensure that links to your site appear near the top of searches that relate to your mission so, for example, your food bank in Seattle appears near the top of the listings when someone types “food banks in Seattle” into a search engine. Hire a pro to help with SEO, and build it into your next site redesign.