The Five Basic Steps to Acquiring Donors Online

* Tell-a-friend. This category includes those driven to one of your Web site pages by people they know who have just taken action with you online. The best strategy to recruit new supporters via tell-a-friend is to invite and empower action takers (or donors) to tell friends immediately after they take action (or donate). For example, when someone signs an online petition and clicks on the “Sign” button, land them on a thank-you page that also enables them to enter their friends’ e-mail addresses and invite their friends to sign it, too.