The Five Warning Signs of Direct-mail Fundraising Trouble

These issues and others like them decide direct-mail results in the here and now. But wouldn't it be great to deal with the challenges that lie at the base of these bigger issues before the Sword of Damocles appears over our heads?

In direct-mail fundraising, it's not uncommon to discover problems exist only after income begins to ebb. Here are a few scenarios that might raise some red flags for your organization before gross income declines: