The Five Warning Signs of Direct-mail Fundraising Trouble

3. Number of donors making two-plus gifts per year is in decline. Gift recency and frequency are still the overwhelming predictors of when a donor will make his/her next gift. Donors making two or more gifts (versus only one) within the past year can be three to five times as likely to give in the next six months. If your multiple donors' vital signs are down, initiate a quick fix, this year, before the problem compounds. Consider a more aggressive thank-you program, a stronger push in monthly giving or additional appeals to the heart of your donor file.