The Five Warning Signs of Direct-mail Fundraising Trouble

For new donors, two other factors will influence renewals. The first is when you ask for the renewal. If it's more than six months from the point of the first gift to when you ask again, chances are your results will be poor or mediocre. Find a way to recapture their attention once again as soon as possible, and be sure you ask for another gift no more than three to five months after the first event.