The Four Components of Campaign Screening and Research

Mention the word “campaign” and it virtually becomes synonymous with “database screening.” Once your organization has decided to embark on a campaign -- be it a capital campaign, an endowment campaign or a campaign for a very specific project -- a database screening is on the horizon.

Screening helps identify new prospects in your database; provides clearer, more concise information on your known prospects; helps organizations prioritize prospects; and enables segmentation of prospects.