The Four Components of Campaign Screening and Research

Campaign screening and research is a four-part process that involves timing; compatibility and capability; selection; and roll out.

1. Timing. In an ideal world, a screening would be done before the campaign begins to help the feasibility consultants target your top prospects to take part in the study. These are the people you’re going to look to for your start-up gifts, and it’s important to be asking the right people before you start the campaign.