Case Study: MEOW!
The Fund for Animals jauntily named monthly giving campaign normalizes donations, reinforces mission.
There aren’t house cats at the ranch, but there are some bobcats and they probably do a little meowing, especially the little ones.
The M.E.O.W. program is broken down into 16 giving tiers, each named for the animal that a particular level of giving will support. Everything from $5 a month for a prairie dog to $10 a month for a horse, $17 a month for an oryx to $50 a month for an elephant.
- Companies:
- LW Robbins Associates
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