Case Study: MEOW!

“We based it on the average amount of money it costs us to care for an animal at the ranch,” Markarian says. “People can choose the type of animal they’re interested in. There are a lot of people who choose their giving level because they really like a certain type of animal, horses for example. But there also are a lot of people who just choose the giving level they’re comfortable with, no matter what animal that it’s attached to.”