Case Study: MEOW!
The Fund for Animals jauntily named monthly giving campaign normalizes donations, reinforces mission.
“We wanted to make sure that we weren’t downgrading anyone from an annual revenue standpoint,” he explains. “While the average gift may be down, the frequency more than makes up for it.”
Small numbers, big gains
According to Lucier, the initial mailing generated a 7.41 percent response with a $23 average gift, and it just about broke even with a cost of fundraising of $1.03. (Those numbers don’t reflect subsquent gifts made by members of the program.)
- Companies:
- LW Robbins Associates
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