Case Study: MEOW!
The Fund for Animals jauntily named monthly giving campaign normalizes donations, reinforces mission.
According to Lucier’s numbers, the monthly average M.E.O.W gift for 2003 was $16.72, with the estimated annual revenue per monthly donor at $200.64. That’s in comparison to an estimated annual revenue per donor outside of the M.E.O.W. program of $40.84.
“I believe that these numbers are on the high side for monthly giving programs because we didn’t eliminate mid-value or major donors from the solicitation,” Lucier says.
- Companies:
- LW Robbins Associates
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