The Fundraising Landscape, Circa 2005

Strategically, the most successful nonprofits will grant donors choice and control. They will allow them to set their own communication preferences and choose to opt in or opt out of direct mail, telemarketing, e-mail or other contact programs.

Tap into the ‘middle’ gold mine
Many organizations run effective fundraising campaigns for general- and major-donor audiences, but they neglect the potential gold mine hidden between these two groups.