The Fundraising Landscape, Circa 2005

I know, this may sound counterintuitive. But, strategically, why should your donor’s experience with you be any different than his experience with Nordstrom? Or Starbucks? Or Lands’ End?

Few nonprofits have tried offering a money-back guarantee. But I believe the tactic holds great promise. More discerning donors would flock to charities that demonstrate this kind of unwavering confidence in their mission.