The Fundraising Landscape, Circa 2005

Adapt to changing times
This roundup of new trends, strategies and tactics could go on and on. We’ve only skimmed the surface. But fundraising is changing rapidly. It’s changing because donors are changing. Your strategies and tactics also must change in order to effectively communicate with — and motivate — these new donors. Those of us who can adapt to take advantage of this evolution will reap the benefits.