The Fundraising Landscape, Circa 2005

Depending on her original gift size, you might even want to place a special phone call to welcome her to your family of supporters and ask for another gift. Remember, the goal of these efforts is to bond your new donors with your organization so they will consider giving additional gifts.

Grant donors choice and control
Donors have become more discerning, particular and demanding. They want choice and control over their philanthropic relationships. This is especially true of donors under 60 years of age.