CLONED: The Future is Community

The new model of community-driven innovation is dramatically more efficient and builds on already familiar processes. During my years as a consultant, when a client had a need that neither colleagues nor I had encountered, we’d query our co-workers and even our external networks via e-mail to find out whether anyone had pertinent knowledge or experience -- for everything from technology implementations to marketing strategies. We’d also search the Web and the latest conference materials. Although exponentially more productive than pre-Internet options, these processes still took time and were expensive for a nonprofit paying hourly or retainer-based consultant fees.