The Future of Fundraising: What a Difference Five Years Will Make

I have looked the future of fundraising in the face. More like 83 million faces, with the oldest just reaching 30.

Yes, the millennials, those born between 1981 and 2000, are coming. And, yes, they are the largest generation in American history. (Sorry fellow boomers, we’ve been usurped.)

If you’re like most fundraisers right now, you’re probably saying, “OK, no big deal, if the oldest are only now reaching 30, then we’ll begin soliciting them in 20 years or so.”