The Future of Fundraising: What a Difference Five Years Will Make

So what does this mean for fundraisers today?
The first and most obvious answer is you better get started building relationships with millennials. And I mean right away. Today. But forget trying to do so through direct mail.

While a recent survey indicates that of all donors, across all age groups, 61 percent have stated a preference for online giving, 89 percent of millennials state this preference.