NTC Roundup: The Generational Divide of American Giving

Gen Y

• Less likely to give BUT far more likely to talk about it with others.
• They will advocate and evangelize for nonprofit organizations.
• They think it's time to give back, see change needs to be made.
• Oriented with "what's in it for me?"
• Half of these people have mobile Internet.
• Facebook really is the killer app, with 70 percent regularly using, compared to 49 percent YouTube.
• The Internet is a thing they expect to access and use 24/7. If they can't upload it, share it or see it, it's not real. If they can't find it online, it doesn't exist.
• KEY: It's all about leveraging this group to get the word out and evangelize.

Gen X