NTC Roundup: The Generational Divide of American Giving

• First generation having the Internet entire adult life.
• Motivated by their peers.
• More likely to respond to something spontaneous.
• Just as likely to give to a peer-motivated event as they are to participate — great group for run/walk/ride events.
• Looking for affordable, easy way to give.
• More likely to respond to an integrated approach.
• Physically incapable of writing a check (lol).
• High level of engagement with social media — especially to help advance their professional careers.

Boomers