NTC Roundup: The Generational Divide of American Giving

• Represent significant giving capacity.
• Super-duper fearless adopters of technology.
• Starting to become more planned-giving oriented.
• E-mail is STILL the killer app with this group.
• This is the next big focus for nonprofit organizations.
• Newsletters, newsletter, newsletters!

Matures

• Actually like to be called and reached out to personally.
• Pre-plan their giving.
• Still send everything through mail for donations.
• Want to guard their investments.
• Will self-identify with organizations and want to feel like their dollars are being given to support the mission.
• They are very scrutinizing of donations.
• Smallest cohort and shrinking.
• Less open to new appeals.

So what does this all mean? Noteworthy points everyone should make note of …