NTC Roundup: The Generational Divide of American Giving

• Gen Y giving equally across check by mail, gift shop, Web site, fundraising events, third-party vendor.
• Gen X completely multichannel across all channels.
• Boomers and matures are more concentrated in giving habits on fewer channels.
• Peer-to-peer is still seen as "the most appropriate" channel for solicitation.
• The need to remove silos within organizations is here with a true multichannel environment.
• Traditional donor databases are dead — there's an ever-growing need to better track complex actions, relationships and interactions that we've never seen before.
• Social networks are important and ever-important.
• Word-of-mouth is critical.
• Direct mail is still key, but it needs to evolve.
• Mobile's time is coming.

There's still much more work and conversations to be had in digging in to the implications of all the above. With all the lively conversation and feedback in this session, I have no doubt more nonprofits have opinions, questions and realize their own implications from this data.