The Give and Take of Premium Mailings
“The large print giveth and the small print taketh away.”
— Tom Waits
There’s this economics professor, a pretty cynical guy, who sometimes starts his classes by inviting a student up to the front of the room. He holds out a dollar bill and says, “Here, take this.” The student reaches out and the professor immediately snatches the dollar back. Then he holds it out again, the student reaches again, and again he snatches the dollar back.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
