The Give and Take of Premium Mailings
After repeating this three or four times, the student gives up, annoyed and somewhat embarrassed. The professor turns to the class and says, “That, ladies and gentlemen, is capitalism in a nutshell. It’s all you need to know about how our economic system works.” Everyone laughs and the student sits down more uncomfortable than ever.
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
