The Give and Take of Premium Mailings
Then the professor balls up the dollar bill and, after a few seconds of dramatic pause, tosses it on the student’s desk. With an air of irritated exasperation he says, “Okaaay, you can have it.”
After a moment or two he turns back to the student and says, “Now think about it: Which made you happier? Getting the dollar or the promise of getting the dollar?”
- Companies:
- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
