The Give and Take of Premium Mailings
If on the other hand, it’s more important to get your numbers up in the short run – and don’t get me wrong – there are many situations in which that is a very legitimate goal, then premiums are a great tool to help you accomplish that.
Willis Turner is a senior copywriter at Huntsinger & Jeffer. www.huntsinger-jeffer.com
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- Huntsinger & Jeffer Inc.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
