The Great 2012 Political Fundraising Debate

So it’s not wise to ignore any useful channels, however, “don’t take money away from channels that are going to drive the predominate focus of your revenue in the coming year,” Cubine says.

In this case, that means direct mail and telemarketing. Both parties expect the mail and phone to bring in the majority of funds in 2012, especially larger gifts and donations leading up to the election. However, the last 30 days and especially the last two weeks of the election cycle are expected to bring the largest amount of money online.