The Great 2012 Political Fundraising Debate

“The way [Democrats and Republicans] are structuring their fundraising plans, the months leading up to the election, mail and phone is going to drive everything because the Internet and mobile are more reactionary,” Cubine says. “You get the opportunity to tell more of a story when you write a direct-mail letter and when you’re on the phone with someone. Telling the story and making the case for why you need to raise money far out from an election takes more time, requires more information than what you can generally put in an e-mail.